Marmite vs Vegemite – Buying Real Marmite in Australia

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Marmite vs VegemiteOK, I think its time to get serious and write an entry which may well be the final tick in the final box when deciding if you’re going to take the plunge and make the move to Australia.

Can you buy Marmite in Australia? :)

Vegemite, the famously yummy Australian yeast spread is the market leader here and although Junior likes the stuff, personally speaking I’m not that keen.

I’m really hoping that I won’t need to eat 6 slices of Vegemite on toast as part of our Citizenship ceremony in just over a years time. If it came down to it though, I’d do it for queen and country.

Incidentally, junior (who is only 4) loves Vegemite on toast, I think it must just be one of those things you need to try from an early age. Still, at least he won’t be outcast when he starts going to school with the ‘big kids’. Nothing worse then being pointed at and being referred to as that ‘strange kid who doesn’t like Vegemite!”

Anyway, I digress again. For those Marmite lovers out there you’ll be glad to know that you can buy Marmite here in Australia. One word of warning though. Be careful because all is not what it seems.

Although Marmite originated in good old Blighty, there is another ‘Marmite’ available here in Australia which has a noticeably different taste.

The Aussie Marmite has been manufactured in New Zealand since 1919 and is the stuff you’ll be directed to here in Australia if you ask a shop assistant to point you in the right direction.

Thankfully, you can find Marmite in its more traditional and recognisable packaging in the UK import section of some specialised shops or larger supermarkets.

However, you don’t need to look like a tourist once you get here as you’ll also find Marmite in pretty much every supermarket. You’ll need to look closely though as you’ll find it’s in disguise.

Marmite is know as Our Mate here in Australia Here in Australia, UK Marmite is marketed as ‘Our Mate‘ which I can only imagine stems from the old ‘My Mate Marmite’ adverts a few years ago.

I first noticed Our mate when shopping in our local Coles Supermarket. The packaging looked surprisingly similar to the Marmite packaging but I thought to myself.. No….Surely not, it can’t be the same thing.

I took the punt and bought a Jar home and compared the label to the Marmite label that we had bought previously.

Yep! Its the same thing. Made by the same people, from the same company and packed with the same yummy ingredients.

I really have no idea why they decided to confuse people by calling it something completely different, it may well have been down to the fact that Marmite had been trademarked by the Kiwi’s. Then again, in hindsight it really doesn’t surprise me.

Here in Australia there are many products which you’ll all be familiar with, however they are called something completely different over here.

A topic for a future Blog entry perhaps!

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Showing 16 comments

  • Heather Alamo
    Reply

    Hi Everyone,

    I think I may have a solution to your finding of Marmite. I live in the states and have visited both Australia and the UK and I found here online, a number of websites that sell Marmite. You can order the maximum amount and have them ship to your door, unless customs doesn’t approve. I’ve listed the links below. Oh, by the way, if you are completely needing Marmite directly, I can order it on MarmitePantry.com, I will be happy to post you several jars of jars as long as you repay or prepay me for cost plus shipping.

    Regards,
    Heather

  • Tim
    Reply

    Help!!! We moved to Melbourne in September this year and since arriving we have been searching high and low for Marmite. Our two grls are missing it badly. We have tried Coles, IGA and Aldi, lots of different stores and no sign of Marmite or Our Mate as it seems to be branded here. Does anyone know of anywhere in Melbourne that stocks our old favourite. Does anyone know who the import company is? Manassen Foods still do not list it as a product on their website. If you can get it locally could you do me a favour and ask who they are getting it from?
    Many thanks.

    • DAWN
      Reply

      HI MARK,
      did you ever find Marmite in the shops? If you did i would love to know where you got it from. I know that there is a shop in Melbourne called ‘treats from home’ but i would like to know if you found it in a supermarket somewhere.

      thanks
      dawn

  • Elspeth
    Reply

    Hi,

    I’m very excited as have just bought Our Mate from Coles in Mackay QLD.

    I’d been looking for it since I arrived here a month ago as I was sure I’d seen it on a visit ealier this year but to no avail. I’d given up and had resigned myself to trying to like Vegemite, when this evening there was a new tray of it on the shelf, yippee!

    So perhaps Coles have decided to restock after all, here’s hoping…

    Good luck on your Marmite/Our Mate hunts guys!

    Elspeth

  • sharon
    Reply

    please please please can anyone tell me where I can buy marmite or our mate???? I really don’t mind either of those, I’m soooo missing it and reallly can’t stand vegemite at all.

    I used to buy it at Coles then at one particular IGA but they seemed to have disappeared off the shelves – I know I bought 3 jars whenver I went into the shops ha ha I’m in Perth WA and the little English shop where they sold it at an incredibly expensive price, has closed down!!! I wonder why, peeps were not prepared to pay those expensive prices!! I know they have to pay shipping costs/duty etc etc but I would really reallly love some now and would probably pay double the price ha ha ha

    I do have rellies come out next month, so will have to ask them to conceal a jar or 2 for me!!!!
    But if anyone knows of some locallly please reply:0)

    • Mark
      Reply

      Sharon, We’ve still found a few jars of Our Mate in a number of IGA stores scattered around the notthern suburbs. I think it’s just a case of being in the right place at the right time at the moment.

      Will let you know if we find a bumper crop :D

      Cheers

      Mark

    • john e burn
      Reply

      Our mate 125 g from thomas dux grocers surry hills ,sydney.

  • Olivia
    Reply

    Hi Marmite-junky-fellows,
    I’m one of those too. Marmite was the very first bite of hard food I was given when I was just a few months old, and I guess that sealed the deal.
    I moved to Brisbane 3 years ago, along with a couple of 750g jars safely packed in my suitcase, just in case. Quickly found out about Our Mate, relief.
    But a few weeks ago, catastrophy!! I go to Coles, it isn’t there any more. I had bought the last jar on display a few days before, so thought they had forgotten to re-shelf. I ask a staff, he can’t find it in stock, he gets his manager who tells me their store will not distribute it anymore. He doesn’t know if it’s just his store, are all Coles stores. So I go to another Coles where I’ve already bought Our Mate in the past, same thing. Another one, same again. Aaah! I call Coles Headquarters, and they tell me no Coles stores distribute it any longer! Whatever you are able to find on the shelf is all they have left! I frantically go online to try and find it, I find this Aldi with a special offer $3/jar because they’re getting rid of what they’ve got left, so I head there in a flash and buy their entire stock, 40 jars – but that will hardly last 6 months now that my hubby’s become a junky too…
    I went to a couple of specialised UK stores, they don’t have it any more either.
    I researched and found that Manassen Foods Australia, the importer of Our Mate, no longer imports it according to their website…
    So, what are we going to do??? It’s a disaster!!!! I will call Manassen on Monday to try and find out more.
    If it is indeed no longer imported, I guess I’ll have to start my own company of imported Marmite!!
    If you do find a store that still imports it, I’d love to know. I’ll do the same and let you know if I find out more.
    Olivia.

    • Mark
      Reply

      Great post Olivia and thanks – I certainly will do…. Noticed a lacking in the shops myself. Do you have IGA’s in Brissie?

      • Olivia
        Reply

        Yup we have IGAs up here. Do you find it there? Tell me!
        I’ve only checked a couple of IGA stores, I have to say, and probably with a sense of defeat so didn’t even bother asking any staff when I didn’t find it.
        Haven’t called Manassen either after all – you know, get caught up in your job and then it’s week-end or outside business hours, but you will see that once I approach the end of my Marmite stock I’m bound to revise my priorities and will suddenly find the time to pick up the phone and call them!
        I’m not forgetting my Marmite-junky-fellows in any case ;-)
        xx

  • Kerry
    Reply

    I can confirm that ‘Our Mate’ tastes just like marmite !!

    I am a real marmite junky. I just got back last week from UK and of course bought marmite while I was there, I bought the giant size jar as I know how hard it is to get here in Oz -BUT I also bought alot of other stuff too ( M&S had a sale on !) so instead of putting the marmite in my suitcase ( suitcase was a bit over weight ) I put it in with my hand luggage, at Heathrow it was promptly taken off of me “sorry no liquids over a certain size” I said that its hardly a liquid ( I think customs officers let the power go to their head ) no amount of bribing would do any good- they wouldn’t let me take it ! ( so beware- make sure you put it in your suitcase then it can all spill out all over your clothes when the lads in luggage chuck your suitcase on the plane, for when you get back to Oz, oh nice! ) anyway I wasnt too happy , then when I finally got back to Oz went on line to try and buy some and came upon your tale, I too have often seen this in the supermarkets and never had the gumption to try it , so out I went to coles and couldn’t find it , it wasnt with the vegemite, I thought they must have stopped selling it, but I was so sure I had seen it before, so then today I went into coles again, and found it with all the continental foods,I was very very pleased with the result when I did taste it as I still really didnt believe that it would taste like marmite. I can totally confirm hot toast and marmite woops our mate absolutely delish! I will still be calling it marmite though. Thanks so very much Mark for your blog….. Kerry

    • Mark
      Reply

      Your very welcome Kerry – Great to see this entry made life in Australia that little bit more fantastic :D

      Cheers

      Mark

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