Do you remember the ‘Where the bloody hell are you ads’ which became more famous for Lara Bingles use of the word ‘bloody’ instead of the content itself?

Well, the guys at the Australian tourism office have kicked off a new and (in my opinion) very fresh looking walkabout campaign which markets Australia as the antidote to the stresses and strains of modern day life.

The two new tourism advertisements, set to accompany the new film ‘Australia‘ and created by the same film maker Baz Luhrmann were revealed to the tourism industry this week.

Unlike previous ads which simply let the location steal the show, in Luhrmann’s advertisements, it is busy professionals and the transforming experience of a visit to Australia that form the narrative. Read the full story

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A while back I made a post about uk censorship gone bad. Its all to do with the scantily clad female pictured to the left (Laura Bingle). Nothing to do with how she looks (which kinda goes without saying ) but how the ad ends.

“We’ve saved you a spot on the beach – so where the bloody hell are you?”

Just browsing the web and I’ve just found out that the decision has been over turned (I wonder why I kept on seeing the full uncensored ad on tv).

The original decision not to show the ad resulted in a hurried flight to London by federal Tourism Minister Fran Bailey and the delightful Laura Bingle , who, amid a blaze of priceless publicity, complained the English had lost their sense of humour.

I’m glad we’ve seen sense and everyone in the world can get on with their daily lives.

By the way, clicking on the pic opens a larger image if you want to admire the colour of the sky…cough..

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Perhaps the UK government is scared of loosing to many of its citizens to the Aussie lifestyle

I remember seeing these ads on the news when we went on our Rekkie to Perth (what seems all of a lifetime ago now).

But alas, the country that gave the world such risque comic acts as Benny Hill, the Two Ronnies and Little Britain has banned Australia’s new “bloody hell” tourism ads from television because they are just a little too rude.
Read the full story

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Ok, for starters (and because I didn’t start this site until we actually received our Visa’s. I thought it might be a little useful to give a little background about how and why we ended up getting to the stage where we are now

Please also keep in mind; I’m a pretty typical bloke with an average education. I may not necessarily have the literally talents of Shakespeare or J. K. Rowling so please stick with me through the typo’s. Please also keep in mind that we’ve done a lot before we got here. As a result, some of these earlier sections may be a little long but I’ll type as fast as I can to try and get up to date

Anyhow, I won’t get to heavily involved in the specifics about how we did this, how we did that. However as the site matures I’ll make sure that all these areas are covered and will link to and from certain sections of this article to help you guys navigate around the site.

I guess it all started in the summer of 2004. I took voluntary redundancy from the company I was currently working for at the time. My wife and I had been to Australia (Sydney) in 2002 to catch up with my brother-in-law who has lived and worked in Sydney as a permanent resident for over 7 years.

We fell in love with the place, the weather was fantastic, the sky was blue and probably most strikingly, the friendliness of the people and the Australian culture as a whole took our breath away.
Read the full story

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